John Boyega ends ambassadorial deal with Jo Malone after being cut out of an advert for the Chinese market
Nigerian-born British actor, John Boyega has ended his ambassadorial deal with London cosmetics brand, Jo Malone, after being cut out of an advert he conceived, directed and starred in for the Chinese market. Boyega was replaced by Liu Haoran after the commercial was recast and reshot for the Chinese market. The original advert, London Gent, which was released last year featured Boyega walking around Peckham, south London, riding a horse, dancing with friends and hanging out with his family. The original cast was multicultural, while the Chinese remake featured no black cast members. Reacting to the development which many have described as systemic racism, John Boyega disclosed that it was done without his consent. He added that it will be dealt with swiftly as he "doesn't have time for nonsense." The actor tweeted; I have decided to step down as Jo Malone's global ambassador. When I joined the brand as their f...
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